GroupOn Expands Music Category

Last year, Groupon (http://www.groupon.com), a shopping website offering a daily deal in more than 300 markets around the world, announced it “will offer recorded music features, kicking off with the fifth studio album from pop sensation Rihanna, “LOUD” (Island Def Jam Music Group), in addition to the variety of unbeatable features that have made Groupon a global phenomenon, “LOUD” will be available as a $5 digital download in the inaugural holiday store of Groupon, the Grouponicus Store”

On top of the digital album download from Rihanna, Groupon continued to sell tickets for area festivals and concerts, previously featuring in-demand events including Chicago’s Riot Fest and tickets to Bon Jovi.

Many music industry professionals point to touring as the last frontier to make money for bands and artists, as music sales (CD / downloads) have dwindled. But can larger Music Acts, Concert Promoters and Tour Management yield sufficient revenue from Concerts if they’re giving tickets away at 50% off?

The answer is that they are leveraging GroupOn to fill arenas that on “off” dates or venues that don’t drive as much traffic, and plan on making up for the lost ticket revenue via merchandise sales and concessions. In addition, the “buzz” that’s generated when fans hear that a concert is “SOLD OUT” is magnetic and often encourages others to buy tickets for other dates and venues on the tour schedule.

What are your thoughts on Groupon for Music? Will it help or hurt Music Talent or Fans?

Where have all the Live Music Venues gone?

 Are the days of getting discovered at Indie music venues over for Musicians & Bands?

 The consolidation of live music venues by concert promotion juggernauts Live Nation / House of Blues, coupled with the depletion of small venues by the downed economy, have left musicians out in the cold…literally as we enter the Holidays.

 Add to that situation, the explosive growth of DJs with Mac Laptops who play a full night’s worth of entertainment without breaking a sweat or costing the venue much more than $100 bucks and a few beers, and you’ve got yourself a recipe for the collapse of the entry-level, Independent Live Music scene.

 So how can Artists and Bands plot their growth at a local level, build their local fan base, and amass “buzz” to propel them to the dream of playing medium / large size performance status?

You’ve Got Talent – But Why Don’t They Hear You?

Today’s the day to get excited about your Music Career!

Why? Because I’m teaching you How to Get Your Music Above the Noise.

All too often, music acts think that its only a matter of time until they’re next in line for the BIG BREAK. Well….how many struggling 50 year old musicians do you see getting signed to a 5 year record deal? I’d bet very few.

The key to getting above the noise made by other bands is to do the following:

1) BUILD BUZZ

2) REACH THE PROS

HOW TO GET #1: Building buzz means effectively capitalizing on a specific market – that could be your town, your city, region or state. It could also be more specific than that – being the most well-known Blues Act in your Town is better than being the best musician in town. Why? Because notariety (aka: Popularity) sells records, fills concerts, and gets you noticed by the Pros. Musicianship, is a great foundation – but you better have BUZZ to cut through the NOISE.

HOW TO GET #2: So, now you’ve got the BUZZ — how do you reach the Pros? Join www.WorldMusicLink.com, fill out a profile, and reach out to the PROs with a professional introduction. Once you get the ball rolling, you will get what you want. Think about the professional receiving your email while they are talking on the phone, looking at their BlackBerry, after a long day at the office. Sell the Sizzle, Not the Steak. Open with a Catchy Subject like: “Joe and the Boys Blaze Through Dallas – 3 Sold Out Shows.” Now, isn’t that a lot better than, “Yo Dude, I Wanna Get Signed To Your Label”. In the Message, keep it simple and to the point – Be Direct and Succeed!

Reagan

Founder

WorldMusicLink.com

Connecting the Music Industry

Be Heard By The Music Industry

What exactly are Music Industry Professionals looking for in the next music act they financially back, book & sign?

1. Fan Following (Established Market Size)
2. Marketability  (Music / Brand / Look / Relevant Appeal)
3. Professionalism

Are you surprised? Most musicians and bands I talk to think its all about the Music. Well, unfortunately that’s not the only thing that’s critical in the decision-making process between Industry Professionals (Agents, Managers, Record Labels, Venues, etc.) and Music Talent.

So, how do you increase your odds of success at getting and keeping the attention of the other side of the music business?

Focus on building your local and regional fan base. Pick a market, stick to it, and become the most well-known (and demanded) act in that region.

Ask ten people at your show and ten people (who have never seen you before) if your act’s overall look / theme is relevant, “cool” and in-demand for today’s market. If you’re the “nth” rock band in your town, forget about it. Try mixing things up and picking a unique look that stands out, but still let’s your music resonate across the area code.

Professionalism means handling all marketing, communication, business deals, and fan interaction with a professional, business mindset. Treat your music like its a business, and you’ll end up winning everytime.

Reagan

Founder

WorldMusicLink.com

Connecting the Music Industry