Music 2.0

The term ‘Music 2.0′ refers to a different model accepted by the music business. In a 1.0 world, Record Labels prevailed as the major distribution means for new albums, Radio Stations as the major promotion vehicle for new acts, and Live Concerts as the sole entertainment-based interaction between musical groups and fans. Today’s evolved model has shifted, and put Fans in the driver’s seat of much of the Distribution, Promotional Acceptance, and Interaction with new acts. How is it then, that so many new acts fail to accept this model?

It’s quite simple really: Most musicians are just learning about the necessity of integrating technology into their budgets, touring, and media. However, there is not enough time in a day to manage the demands of rehearsal, tour planning/management, fund-raising, promotional activity, online ‘fan/friend’ requests, etc. A Musician 2.0 is now demanded – one who fully creates her career trajectory and foundation on that of technology integration, rather than simply adding a few ‘tech’ pieces here and there (ex: MySpace page, and website).

What are your thoughts on how Musician 2.0′s can succeed in the future?

You’ve Got Talent – But Why Don’t They Hear You?

Today’s the day to get excited about your Music Career!

Why? Because I’m teaching you How to Get Your Music Above the Noise.

All too often, music acts think that its only a matter of time until they’re next in line for the BIG BREAK. Well….how many struggling 50 year old musicians do you see getting signed to a 5 year record deal? I’d bet very few.

The key to getting above the noise made by other bands is to do the following:

1) BUILD BUZZ

2) REACH THE PROS

HOW TO GET #1: Building buzz means effectively capitalizing on a specific market – that could be your town, your city, region or state. It could also be more specific than that – being the most well-known Blues Act in your Town is better than being the best musician in town. Why? Because notariety (aka: Popularity) sells records, fills concerts, and gets you noticed by the Pros. Musicianship, is a great foundation – but you better have BUZZ to cut through the NOISE.

HOW TO GET #2: So, now you’ve got the BUZZ — how do you reach the Pros? Join www.WorldMusicLink.com, fill out a profile, and reach out to the PROs with a professional introduction. Once you get the ball rolling, you will get what you want. Think about the professional receiving your email while they are talking on the phone, looking at their BlackBerry, after a long day at the office. Sell the Sizzle, Not the Steak. Open with a Catchy Subject like: “Joe and the Boys Blaze Through Dallas – 3 Sold Out Shows.” Now, isn’t that a lot better than, “Yo Dude, I Wanna Get Signed To Your Label”. In the Message, keep it simple and to the point – Be Direct and Succeed!

Reagan

Founder

WorldMusicLink.com

Connecting the Music Industry

Music Capitalists 2.0

Ever heard the term, Venture Capitalists? 

For many music industry folk (musicians included) a venture capitalist and his/her procedures have nothing to do with the music business – so why do I even mention it?

Venture Capitalists (VCs) invest money and resources in start-up, emerging, and high growth companies (or ventures), with the anticipation that they will get paid back (ROI – Return on Investment) + compounded interest (5X – 10X their investment) in a 3-7 year period of time.

How are Record Labels, Music Publishers, Managers, Agents, and other pros any different than a Venture Capitalist when it comes to finding, investing in, and partnering with you?

THEY’RE NOT DIFFERENT.

So, what does this mean to the aspiring (or established) musical act who wants to get noticed, signed, booked or promoted?

It means – start viewing your music / brand as a start-up company, and you’ll start to see what I mean – and get closer to success.

VC’s and Music Industry Professionals look for the following in the next act:

1. Differentiation (How unique is the act?)
2. Market Size (How large is their fan following? Where?)
3. ROI (Does this act, or can this act produce a return on my investment?)
4. Musical quality (Is their product demanded for today’s market?)
5. Payback Period (How long would it take to get paid back?)

Answer these questions – or start focusing on achieving strong results for these, and you will win.

Reagan

Founder

WorldMusicLink.com

Connecting the Music Industry